Although Issigonis' post war Morris Minor design was of unitary construction, the commercial variants had a separate chassis behind the front passenger cabin, which enabled a massive variety of bodies to be fitted. This was announced in May 1953 and was known as the LCV, which stood for 'Light Commercial Vehicle'. LCVs were originally built at Morris' Cowley factory but production was transferred to the old Wolseley works at Adderley Park in Birmingham in 1964 and remained there until the range was discontinued in late 1971. During the 1950's / 60's Curry's became the first UK agents for the IGNIS fridge / freezer. The Curry's high top van was converted by Marshall Motor Bodies, a division of the Marshall Group to accommodate this stand up unit. The address on the side of the van was that of the shop to which the vehicle was allocated.
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